Everywhere, people are shrieking, snapping pictures for Instagram, clicking YouTube-clips, arguing on X. But you want to tell stories. 

In a distracting tech-age, you need to capture strangers’ interest, and somehow hold it – and you’d prefer to avoid cheap tricks. 

Can you? 

This key note introduces a storytelling framework based on Tom Rachman’s wide experiences from journalism and writing novels. 

Turn off your devices and find out. 

Rachman has worked as a journalist for the Associated Press and the International Herald Tribune. His debut novel was The Imperfectionists published in 2010. The book has been published in 25 languages